Convince your ideal audience with a clear homepage

Positioning & Homepage Messaging for Web3 projects

Work with me

Web3 Projects I’ve previously worked with

Struggling with the following?

People read your website but don’t understand what you do

You have multiple target segments, but no clear direction

Prospects don’t see why they should pick you over anyone else

After 5 years in the Web3 space, I’ve seen how a clear homepage can make all the difference

About Me

Hi, I’m Merlijn, a graphic designer and communications advisor with 5 years of experience in the Web3 space. I help Web3 projects simplify their complex homepages into clear, conversion optimized homepages that connect with their audience.

Through my Web3 Positioning and Messaging program, I help you refine your positioning and messaging. Together, we craft a clear, copy optimized homepage.

Add Your Title Here…

Years of design experience

Add Your Title Here…

Years of Web3 experience

What you can expect

Stage 1

I’ll review your current positioning

I’ll review your website, product demo, competitors, and responses to a detailed intake questionnaire to identify the main challenges in your positioning.

Stage 2

We’ll explore potential new positioning directions

Through a series of calls, I’ll guide you to answer the four key questions that define your positioning:

1) what is your product
2) who is it for
3) what does it replace
4) why is it better

Stage 3

I’ll write the copy and deliver it in a wireframe format

You’ll get production-ready copy, along with clear guidance on which sections to include, so your refined positioning shines and resonates with potential customers.

Schedule a free discovery call

Why work with me?

Done-With-You

We have multiple strategy sessions together, giving you a hands-on experience, so you feel fully involved and confident in the outcome.

Tailored solutions

The homepage copy is crafted to align with the needs and goals of your Web3 project, delivering clarity and impact right away.

Long-term impact

The copy is designed for long-term clarity, ensuring your homepage stays relevant, recognizable, and impactful over time.

What previous customers say

Alexandra Overgaag | Thrilld Labs

”Working with Merlijn has brought me peace of mind when it comes to positioning our products. This is invaluable, not just for our company, but also for our partners, investors, and community.”

I’ve got three pricing tiers

Startup

€1,950

one time payment

✓ less than $1m ARR

and/or

✓ 1-10 employees

Scale up

€3,850

one time payment

✓ $1m – $10m ARR

and/or

✓ 10-50 employees

Enterprise

€8,750

one time payment

✓ >$10m ARR

and/or

✓ 50+ employees

Schedule a free discovery call

Ready to clarify your Web3 project and position it as a market leader?

Schedule a discovery call