Let’s turn your homepage from vague to crystal clear

Positioning & Homepage Messaging for Web3 projects

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Web3 Projects I’ve previously worked with

Struggling with the following?

People read your website but don’t understand what you do

You have multiple target segments, but no clear direction

Prospects don’t see why they should pick you over anyone else

After 5 years in the Web3 space, I’ve seen how a clear homepage can make all the difference

About Me

Hi, I’m Merlijn, a graphic designer and messaging strategist with 5 years of experience in the Web3 space. I help Web3 projects clarify their complex homepages into conversion optimized homepages that connect with their audience.

Through my Web3 Positioning and Homepage Messaging program, I help you refine your positioning and messaging. Together, we craft a clear, copy optimized homepage.

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Years of design experience

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Years of Web3 experience

What you can expect

Stage 1

I’ll review your current positioning

I’ll review your website, product demo, competitors, and responses to a detailed intake questionnaire to identify the main challenges in your positioning.

Stage 2

We’ll explore potential new positioning directions

Through a series of calls, I’ll guide you to answer the four key questions that define your positioning:

1) what is your product
2) who is it for
3) what does it replace
4) why is it better

Stage 3

I’ll write the copy and deliver it in a wireframe format

You’ll get production-ready copy, along with clear guidance on which sections to include, so your refined positioning shines and resonates with potential customers.

Schedule a free discovery call

Why work with me?

Done-With-You

We have multiple strategy sessions together, giving you a hands-on experience, so you feel fully involved and confident in the outcome.

Tailored solutions

The homepage copy is crafted to align with the needs and goals of your Web3 project, delivering clarity and impact right away.

Long-term impact

The copy is designed for long-term clarity, ensuring your homepage stays relevant, recognizable, and impactful over time.

What previous customers say

Alexandra Overgaag | Thrilld Labs

”Working with Merlijn has brought me peace of mind when it comes to positioning our products. This is invaluable, not just for our company, but also for our partners, investors, and community.”

I’ve got three pricing tiers

Startup

€1,950

one time payment

✓ less than $1m ARR

and/or

✓ 1-10 employees

Scale up

€3,850

one time payment

✓ $1m – $10m ARR

and/or

✓ 10-50 employees

Enterprise

€8,750

one time payment

✓ >$10m ARR

and/or

✓ 50+ employees

Schedule a free discovery call

FAQs

Who should join from our team?

Ideally 1–3 people who really understand your product, your users, and where you want to go. Founders, heads of product, or GTM leads usually make the most sense. Consistency matters, so whoever joins should commit to all the calls.

What does it cost?

Pricing depends on the size and complexity of your team. Smaller teams usually move faster and need less alignment, while larger orgs often come with more stakeholders, more products, and more input to work through. That’s why the price scales based on your stage. It’s always a one-time fee with no surprises.

What do we get at the end?

You’ll walk away with:

1. A sharp positioning foundation
2. A fully written homepage in wireframe format
3. Clear messaging that clicks with the right audience

Everything is plug-and-play, ready for your designer or dev team.

How long does it take?

2 to 3 weeks. The biggest variable? How quickly your team gives feedback. If you move fast, I move fast.

Do you also design the homepage?

By default, I deliver a wireframe with copy and layout which is super clear for any designer to execute. But if you’d prefer me to design the homepage as well, I can (it just comes at an extra cost.) Do you want a redesign? Let me know, and I’ll include it in the proposal.

Do you talk to our customers?

No, that’s your job. You know your users best, and the insights you bring are key to making this work. I help you turn that knowledge into a clear story that lands.

Will this improve our website conversion?

Clearer messaging makes it easier for the right people to understand what you offer and take action quicker. It won’t fix broken traffic, but if your audience is a match, clear positioning usually leads to better conversions.

Ready to clarify homepage and drive more conversion?

Schedule a free discovery call