Turn your homepage into your best salesperson

Helping B2B SaaS teams grow past €1M ARR with homepage messaging that converts

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Get to know me

SaaS companies I’ve previously worked with

Struggling with the following?

People read your website but don’t understand what you do

You have multiple target segments, but no clear direction

Prospects don’t see why they should pick you over anyone else

Here’s how we fix that

Stage 1

I’ll review your current positioning

I’ll review your website, product demo, competitors, and responses to a detailed intake questionnaire to identify the main challenges in your positioning.

Stage 2

We’ll explore potential new positioning directions

Through a series of calls, I’ll guide you to answer the four key questions that define your positioning:

1) what is your product
2) who is it for
3) what does it replace
4) why is it better

Stage 3

I’ll write the copy and deliver it in a wireframe format

You get production-ready copy, laid out in wireframes, so your homepage is clear, credible, and built to win customers.

Schedule a free discovery call

“People don’t buy what they don’t understand.”

Work directly with me

Hi, I’m Merlijn. I specialize in positioning and homepage messaging for B2B SaaS. My job: make your value crystal clear. I help B2B SaaS companies clarify their complex feature packed homepages into conversion optimized homepages that connect with their audience.

Through my Positioning and Homepage Messaging program, I help you refine your positioning and messaging. Together, we craft a clear, copy optimized homepage.

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Years of design experience

Why teams trust me

Collaborative process

We have multiple strategy sessions together, giving you a hands-on experience, so you feel fully involved and confident in the outcome.

SaaS-specific clarity

I don’t just write copy. I run your product through a 3-part positioning framework that strips away noise and highlights what buyers actually want.

Lasting value

The copy is designed for long-term clarity, ensuring your homepage stays relevant, recognizable, and impactful over time.

Some ❤️ from previous customers

Alexandra Overgaag | Thrilld Labs

”Working with Merlijn has brought me peace of mind when it comes to positioning our products. This is invaluable, not just for our company, but also for our partners, investors, and community.”

Andrei Perjan | Trusty.Digital

”Refining our homepage messaging with Merlijn helped us clarify our brand’s core value in a way that instantly resonates with visitors. It elevated how our brand is perceived and increased engagement significantly.”

Three packages to make your homepage convert

Homepage Refresh

€ 995

one time payment

A live focused strategy + copy session to make your homepage clearer right away.

✓ 2-hour 1:1 call
✓ Live adjustments to your copy & structure
✓ Clear next steps to improve your messaging
✓ Recording + notes to implement instantly

Upgrade later? The Refresh fee counts toward the Framework

Messaging Blueprint

€ 3,950

one time payment

My full SaaS positioning + homepage messaging process.

✓ 4 personal 1:1 calls
✓ Proven SaaS positioning framework
✓ Homepage copy in wireframe format
✓ Lifetime access to my Notion database
✓ 30 days post-launch optimization session

Full Homepage Rebuild

€ 5,950

one time payment

Messaging + design for a complete homepage rebuild.

✓ 4 personal 1:1 calls
✓ Proven SaaS positioning framework
✓ Homepage copy in wireframe format
✓ Lifetime access to my Notion database
✓ 30 days post-launch optimization session
✓ Full homepage design in Figma

Schedule a free discovery call

Questions that always come up

Who should join from our team?

Ideally 1–3 people who really understand your product, your users, and where you want to go. Founders, heads of product, or GTM leads usually make the most sense. Consistency matters, so whoever joins should commit to all the calls.

What does it cost?

I keep pricing simple. You pick from three packages:

⭢ Homepage Refresh: a focused 1:1 session to quickly improve your homepage copy.
⭢ Messaging Blueprint: my full positioning + homepage messaging framework, delivered in wireframes.
⭢ Full Homepage Rebuild: everything in the Blueprint, plus complete homepage design in Figma.

Each package is a one-time fee. You know upfront what you’ll get and what it costs — no surprises, no upsells, just clarity.

What do we get at the end?

You’ll walk away with:

1. A sharp positioning foundation
2. A fully written homepage in wireframe format
3. Clear messaging that clicks with the right audience

Everything is plug-and-play, ready for your designer or dev team.

How long does it take?

3 to 4 weeks. The biggest variable? How quickly your team gives feedback. If you move fast, I move fast.

Do you also design the homepage?

By default, I deliver a wireframe with copy and layout which is super clear for any designer to execute. But if you’d prefer me to design the homepage as well, I can (it just comes at an extra cost.) Do you want a redesign? Let me know, and I’ll include it in the proposal.

Do you talk to our customers?

No, that’s your job. You know your users best, and the insights you bring are key to making this work. I help you turn that knowledge into a clear story that lands.

Will this improve our website conversion?

Clearer messaging makes it easier for the right people to understand what you offer and take action quicker. It won’t fix broken traffic, but if your audience is a match, clear positioning usually leads to better conversions.

Ready to win more customers?

Schedule a free discovery call